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Case Study

How We Reduced PPC Cost Per Lead by 90% While Maintaining High Performance?

case study

The Challenge

Before working with us, the client had been pouring significant budgets into online PPC campaigns, but the results were deeply disappointing. The cost per lead was incredibly high, and even with those costs, most of the leads weren’t converting into actual customers.
It wasn’t just about the numbers; it was about doubt. Doubts in the effectiveness of the campaigns, doubts in the messaging, and doubts about whether digital ads could ever work for them again.

Our Approach

The first thing we did was listen. We took a step back and examined every part of their PPC funnel. That’s when we identified the core issue—broad targeting. Their ads were being shown to too many people who weren’t their ideal customers.

We dug into the data and redefined their ideal customer profile with much more precision. We then refined the keyword strategy and rewrote the ad copy to speak directly to that audience. But we didn’t stop at ads—we also optimized the landing page experience. We added clearer CTAs, faster load times, and focused the value proposition to make it more compelling.

Who We Are

We Can Take Your Business To The Next Level.

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How We Work

We Can Take Your Business To The Next Level.

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"Stopping advertising to save money is like stopping your watch to save time." _ Henry Ford

Instead of cutting the budget, we re-engineered how every dollar was spent to bring smarter, not just cheaper, results.

case study

The Turnaround

Within a short period, the results were striking. The cost per lead dropped by 90%, from a high amount to a much lower figure. Despite this dramatic reduction, lead quality continued to improve.

"It’s much easier to double your business by doubling your conversion rate than by doubling your traffic." – Jeff Eisenberg

By improving targeting and the overall experience, every ad click became significantly more valuable.

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The Outcome

What once seemed like a wasteful ad spend transformed into a powerful, scalable lead-generation engine.
By shifting the focus from quantity to quality, we helped the client identify exactly who their ideal customer is, craft messaging that speaks directly to their needs, and deliver a smoother user journey from the ad click to conversion.

With highly targeted campaigns, persuasive ad copy, and fast, conversion-optimized landing pages, they no longer guess what works—they know. Their PPC campaigns are now backed by data, driven by strategy, and built for consistent, measurable success. The result? More qualified leads, less waste, and full control over their growth.

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Key Takeaways

Right targeting is more important than big budgets: Focus on precision in identifying your audience.

Copy matters: Your message needs to be clear and speak directly to the potential customer.

Continuous optimization makes a huge difference: Small tweaks to landing pages and ad flow can lead to massive results.

"Content builds relationships. Relationships build trust. Trust drives revenue." – Andrew Davis

By shifting the strategy from spending more to spending wisely, the client didn’t just reduce costs—they also built a sustainable, data-driven approach to real growth.